In this Article:
Learn how to follow the Indeed quality guidelines and troubleshoot jobs posted to Indeed.
Indeed Quality Standards
Please follow all Quality standards from the Indeed blog Search Quality: Doing What’s Best For Job Seekers (Indeed, Mar 28 2013) These Quality standards are applied to all ATS's, not just BrightMove.
"Indeed was founded on a simple idea: we help people find jobs. To deliver on that promise, we provide job seekers with the most comprehensive and relevant search results possible. If there is a job available, we want to make sure it can be found quickly and easily. We work to ensure that job seekers find unique, high-quality jobs that are as close to the original hiring source as possible.
Inside the Search Quality Team
With over 16 million jobs on Indeed at any given time, we are continually optimizing our evaluation of organic job listings. We have an entire team of technologists dedicated to delivering quality search results for our job seekers. For years, we’ve been focused on this topic and continue to invest in search quality.
Indeed’s Search Quality team makes decisions independent of any existing business relationships, much like how newspapers divide decision-making between editorial and sales units. The team’s only criterion in making decisions about job postings is to do what is best for the job seeker. We find that doing what’s best for the job seeker only benefits employers as they’re able to find the most relevant candidates for their open positions.
Using data, our Search Quality system relies on several key job seeker satisfaction metrics, including: how likely job seekers are to come back to the site, how many searches they perform, how many good job listings they find, how many applications they submit and how many hires are made. We continue to see a steady increase in all of these metrics as a result of our search quality activities.
Our Evaluation Criteria
So how does the Search Quality team prioritize search results? Here are some of the general guidelines for the display of organic job listings:
The job is a job. Listings that are not jobs – such as advertisements, training courses, franchise opportunities and fraudulent listings – are not allowed on Indeed and will be removed if discovered.
The job isn’t reposted. When a job is repeatedly deleted and then reposted, it provides a negative experience for job seekers.
The job is easy to apply to. Job listings that require registration fees, application fees, signing fees or required training that the employer provides for a fee are not accepted or will be removed, as soon as possible, when discovered. In general, the application process should be simple and easy to understand for all job seekers.
The job posting includes important and accurate information pertaining to the job. The job listing includes the location, company name, job title and an adequate job description.
The job is unique. We believe the job seeker deserves to view the best version of a job. Duplicate listings, among multiple sources or within a single source, are not accepted or will be removed.
- Job Postings/ Descriptions must not contain discriminatory language. Example- Incorrect: Must be a native English speaker. Correct: Speaks English at an idiomatic level.
For job seekers, it’s confusing to see multiple versions of the same job from different sources. While it’s not unusual for employers to send the same job to multiple sites including career sites, job distributors, job boards, association websites, and even staffing agency sites, it’s our job at Indeed to filter out duplicates and highlight the single source that provides the best job seeker experience. When Indeed receives the same job from multiple sources, we try to identify the single best source for the job seeker. When choosing among multiple options, we look at the simplicity of the apply process, traffic metrics, and mobile device usability among many other factors.
In addition, we take the subject of fraudulent listings very seriously. We make every effort to identify job postings that ask job seekers to pay to apply, ask for sensitive personal information, or contain other indicators of fraudulent activity, and when we find them, they are blocked and removed from our search results. We believe strongly in protecting the trust of job seekers, and we will endeavor to act swiftly and decisively to remove fraudulent sources from Indeed and to prevent them from returning.
We continually invest in search quality, all for the goal of delivering the best possible search experience for our job seekers. We are committed to improving the quality of our results further and ensuring that Indeed continues to be the world’s best job search engine."
Andrew Hudson, CTO
Update on 2/1/2016 from Indeed
Indeed is the #1 job site in the world and the recruitment tool of choice for all kinds of companies. Indeed’s commitment to the experience of job seekers is key to the hiring results of employers. At Indeed, we work hard to ensure the safety, privacy and positive user experience of people who search for jobs on Indeed. This requires that every job meet standards of accessibility, transparency, and fairness.
This month, Indeed will augment existing search quality programs with new, ongoing strategies to make sure all jobs on Indeed meet standards for quality. This effort will include the automated and manual review of all job listings on an ongoing basis. Jobs that violate our guidelines will be subject to a number of actions, including removal from Indeed search results.
The vast majority of companies whose jobs appear on Indeed provide quality job content for fair and verifiable opportunities. Our goal is to prepare all companies to recruit successfully on Indeed. The following guidelines will help you ensure that your jobs appear in Indeed search results.
Do’s and Don’ts for Indeed Job Listings
- Don’t use offensive content. Would a reasonable person consider any aspect of your listing inappropriate or offensive? If so, the visibility of your job may be affected.
- Specifics, not clickbait. Make your job title the name of the particular job as it might appear on a business card, with no extra information or eye-catching gimmicks. Job descriptions should include the particulars a qualified candidate would search as well as other details you think are important.
- Don’t use job content that isn’t yours. Each job that appears on Indeed must be offered by an authorized representative of the company seeking to fill a position.
- Offer a real job. Indeed is a search engine for jobs. Non-job content--including spam, scams and other offers--will not be shown to job seekers.
- Don’t try to game the system. Like other search engines, Indeed uses algorithms to provide the freshest, most relevant content in response to searches. Listings that attempt to exploit these principles by reposting roles within a short timeframe or posting roles in more locations than the job is offered for increased visibility will not be accorded the same visibility to our users as jobs which we feel are more relevant.
- Tell the truth. Job seekers deserve to know the true details of your job, including its location, duties and whether the job is being offered by the hiring company or by a recruiter on the company’s behalf.
- Use Indeed to fill a job, not a pipeline. Indeed is an invaluable tool for recruiters, but each posting should represent a real and currently available job. Attracting applicants for future possible matching opportunities is not an honest use of a posting.
- Don’t discriminate. Jobs on Indeed must be made available to qualified candidates regardless of age, race, gender and sexual orientation. There may be specific exemptions for some kind of jobs, but you will need to show you fall into those exemptions.
- Pay reliably and fairly. Jobs that people find on Indeed should have hourly or salaried wages and may not cost the candidate anything to apply, interview and begin work.
- Make application accessible and transparent. Job seekers should not have to navigate through complicated steps to begin the application process.
- Treat candidates with respect. Applicants should hear back from companies to which they apply and if they are invited to interview, they should be updated on their status in/at reasonable intervals. Most importantly, the privacy of the job seeker is paramount and information you get in the application process should be safeguarded.
These guidelines are meant to help companies understand what kind of jobs can appear in job seeker search results. Please note: We cannot give every reason why a job or a company may be removed, and, as stated in our terms of service, we always retain the right to undertake such a removal if we feel it is in our interest or our users’ interest.
Look for more information about search quality at Indeed on Indeed Blog or email email@example.com if you have questions about how these guidelines apply to your jobs.
To inquire with Indeed about jobs not being posted to their job board, please visit: http://www.indeed.com/support
New Staffing Companies- Indeed has a policy that all new Staffing companies must have a sponsored visibility to post jobs. Please contact Indeed support to inquire how to do this.
Staffing companies who have already been posting jobs to Indeed successfully through BrightMove or a previous ATS can request a review from BrightMove Support. If your jobs are not posting to Indeed and you believe your jobs are not re-posts, duplicates or in violation of other Indeed posting rules, please open a ticket at firstname.lastname@example.org so we can investigate.